Risk Appetite in Communications: Catalyst for Innovation and Growth
All organisations need to manage risk. Some do it better than others. Some make basic mistakes; others try to drive out all aspects of risk. But the reality is that some risk needs to be maintained, not least in communications, otherwise innovation can die.
Views: The brief challenge: the foundation of a good relationship
THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the brief wrong and it can undermine the project and the working relationship from the start.
