Views: The brief challenge: the foundation of a good relationship
THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the brief wrong and it can undermine the project and the working relationship from the start.
The Power of Motivation in the Workplace
Motivation in the workplace plays a valuable role for the individual as well as the organisation, but it needs to be recognised and nurtured. If anyone feels that their motivation is lacking then it is time to ask questions.