For Biden to Beat Trump in a Digital Campaign, Strategists Say These Two Things Are Essential

For Biden to Beat Trump in a Digital Campaign, Strategists Say These Two Things Are Essential

Posted by: on May 26, 2020 | No Comments

My comments for Newsweek on Joe Biden’s bid to become US President and the campaigning challenges he faces.

Uber Loses Its London Licence

Uber Loses Its London Licence

Posted by: on Dec 9, 2019 | No Comments

Transport for London (TfL) recently stripped ride-hailing app Uber of its London licence, following concerns that a number of drivers had faked their identity on the app, affecting at least 14,000 trips. Uber has said that they will appeal and continue to operate pending the outcome.

TfL has admitted that Uber has made positive improvements since it was granted a licence in 2018, however the issue above has not been sufficiently addressed, compromising passenger safety and security as a result.

I commented:

‘Uber has undertaken a massive charm offensive since it originally ran into trouble with TfL. It changed everything from its advertising through to its engagement with stakeholders, and the new CEO took personal ownership to address the company’s failings. It has been trying to show that it has listened and changed. The external communications have been impeccable. But the decision shows that fundamentally, actions speak louder than words. There remain issues to address. Uber’s competitors may be celebrating, but they need to learn the lessons and think about their continued strategic engagement now, not wait for any potential trouble they may encounter in the future.’

The full article is available to PR Week subscribers, here.