How to make a public affairs decision

How to go about thinking your way through a public affairs decision is not always clear, especially to those just coming into the profession.  The key triggers and the questions you should ask yourself should not be some carefully guarded secret.

Instead, this infographic, will help to get the thinking started.

Of course the final programme or campaign will be more complex but asking some questions at the outset will help.

Feel free to share with others!