The power of stakeholders and why you should worry
Many organisations think that they know and understand their stakeholders but few really do. Ill-informed judgments are made and little evidence is ever gathered. Instead, potentially worrying and counterproductive assumptions are made.
Public and private do not apply in reputation management
The idea that a neat line can be drawn between public and private has come to an end. Most organisations and individuals in the public eye realise that everything they say is ripe for comment and media coverage. However, not all of them appreciate that this is not just limited to comments made in public but seemingly ‘private’ conversations, emails, letters etc as well.
