Talking the language of government
Engaging with government can be confusing. It is not always clear what Ministers want or how they intend to achieve it. So public affairs needs to help understand the language of government and unpick its true meaning.
Don’t let a good crisis go to waste
There is no doubt that a crisis can bring reputational damage and clear costs to an organisation. But it can also bring benefits if the time can be taken to recognise them.
