Robust Communication Is Here To Stay: Pay Attention To The New Realities
There is little doubt that communication has become more robust. This certainly helps to gain attention but is also a way to ensure that misinformation, or even ‘fake news’ is not allowed to go unchallenged. Whatever an organisation says or does may need to be defended. Organisations need to recognise this reality.
Beware Of Being Blamed: Just Look At Social Media
Politicians sometimes like to blame entire sectors for perceived failures even if they do not always entirely deserve it. With that blame comes reputational damage and the threat of new regulation. How can we avoid such a situation from arising?