From ‘Ask’ to Action: The New Approach to Public Affairs
In a previous post, ‘Moving Beyond the ‘Ask’,’ I argued that public affairs needs to move away from its traditional focus on having an ‘ask’ and instead offer a ‘proposition’.
Moving Beyond the ‘Ask’: Why Public Affairs Needs a New Mindset
For too long, a core focus of public affairs has been that every campaign, every engagement, must include an ‘ask’. The belief being that to have any influence you have…