Making your campaign memorable
Half the battle when undertaking a public affairs campaign is ensuring that it is memorable. Without thinking about how best you can do that, your campaign will fail to deliver the influence you are seeking.
Political language: the careful choice of words
There can seem to be occasions when politicians are not thinking carefully about what they say or tweet. That may be true for some but is rarely the case when it comes to ministers or prime ministers. They carefully choose what to say and how to say it. That comes with implications for public affairs.
