When is a dead cat, not a dead cat?
A ‘dead cat’ strategy is seen as a communication technique to help distract attention and avoid scrutiny. But some distractions are more effective than others.
Stuart Thomson
Stuart’s blog on public affairs and communications is widely read.
A ‘dead cat’ strategy is seen as a communication technique to help distract attention and avoid scrutiny. But some distractions are more effective than others.
As 2021 comes to an end, we can start to think about what to expect in 2022 across our public affairs activity. There will be challenges that we need to…