Don’t Fall Into The ‘Outrage Washing’ Trap
Too many organisations believe that issuing a strongly worded statement protects a reputation. They believe that when challenged, they need to show leadership and that means issuing a strongly worded statement. We need to move away from such short-term thinking and appreciate that action needs to accompany a statement.
Assess Your Political Assets: Why Will Anyone Listen To You?
When it comes to political engagement, the starting point for organisations vary. Some may be more fortunate than others. Many have to invest significant time and effort in order to engage effectively. But the starting point for any organisation is to assess the political assets it has.