In defence of lobbying
Many organisations believe that lobbying has a single-issue focus. But this is a very short-term view: engaging with the government (lobbying) should be about relationship building and recognising that governments can actually benefit in a myriad of ways.
…And why should I think about the PRCA’s Public Affairs Management Diploma?
The PRCA has always believed in the power of training to help development as a professional. Their courses have a practical focus so the skills, techniques and best practice covered can be implemented immediately back to work. Working alongside the team at the PRCA, members of the Public Affairs Board and with the guidance and organisation of the PR Academy, we this year launched the Public Affairs Management Diploma.