There is no doubt that reputations are critical, but they are not created overnight. They need time and effort to build, and planning is essential.
Influence and thought leadership can play a fundamental role, but only if you invest in them.
Reputations do not happen by accident.
At the very least, action is needed to maintain and protect them.
What is often forgotten about a reputation is that it is constantly under threat.
Planned properly, influence and thought leadership can help build and protect a reputation.
Read my full article for SpeakerHub here.