Smartphone manufacturer Huawei recently made the headlines after the Trump administration added them to a list of companies that American firms cannot trade with without a licence.
PR Week asked public affairs experts how they thought Huawei was handling the escalating crisis. I commented in PR Week that Huawei could do more to target the public in a grassroots campaign, but doubts whether getting a groundswell of support would bear fruit.
‘Even if the company were to get large numbers of people together [to support its position], when it’s against a very technical and security-conscious government issue… numbers doesn’t always guarantee success.’
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