A guide to public affairs ideal both for people seeking to enter the industry or practising professionals.
Public Affairs in Practice explains how public affairs (PA) is now much more than justpolitical lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organisations and other interested parties.
This is the first book to examine the methods PA professionals use to make an impact.It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organisation from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organisation. Case studies and tips from industry professionals make this apractical “how to†guide for practitioners at all levels and students.
Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.
Finally, there is a discussion of future trends and developments in PA.
Foreword by Senator George Mitchell, chair of the Northern Ireland peace negotiations.
Part of the Charted Institute of Public Relations (CIPR)  ‘PR in Practice’ series of books.
This book is co-written with Steve John.
Published by Kogan Page and the CIPR, November 2006.
Buy this book: Public Affairs in Practice: A Practical Guide to Lobbying (PR In Practice)
