Lobbying by tweet? Beware the pitfalls
Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls.
Stuart Thomson
Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls.
How to respond to a damaging tweet or post is one of the trickiest parts of how organisations deal with social media. All too often, it is a call to…