In August 2020, I took part in a Webinar for Signal AI where we discussed how companies can keep a long-term perspective on reputation when confronted with the challenges posed by Covid-19, systemic racism, sustainability and more.
I was joined by Jennifer Ogunleye, PR Manager at KPMG & Founding Member of the UK Black Comms Network, and Lindsay Ridell, Senior Vice President of Corporate and Executive Communication at Hotwire Global.
We shared their insights on the subject and delivered some key messages:
- The importance of authenticity and strong brand values
- Routinely taking the temperature of your reputation
- People first: Ensuring your internal engagement is as strong as your external
- Speaking the language of leadership to help them understand the value of comms​​​​​​
You can download the webinar here.