[Whitepaper] Why proactivity is the key to managing a reputation

In July 2020, I wrote a White Paper for Signal AI on reputation management

Reputation management – from building to protecting and maintaining – is the primary charge of any organisation’s PR team. But reacting to events that could impact your business could leave you struggling to maintain your company’s standing.

In the White Paper I argue that a more proactive approach to gathering information means the work of Communications can deliver greater impact.

Download the whitepaper to learn about:

• Taking a forward-thinking approach to managing your company’s reputation
• Utilising information to pose more strategic questions
• Delivering a greater impact on decision making
• Helping to answer critical questions about the impact of strategic decisions on reputation management.

You can download the White Paper here.