The importance of Soft Power

The importance of Soft Power

Posted by: on Jul 5, 2021 | No Comments

A stakeholder map too often looks simply at decision makers. It maps out a path to power so that engagement efforts can be focused. But this ignores the importance of soft power and the role it ultimately plays in decision-making.

There is still much to teach the government about the private sector

There is still much to teach the government about the private sector

Posted by: on Jun 28, 2021 | No Comments

Governments always talk as if they know and understand everything about how business works. But that isn’t the case. The process of educating them remains a key job of public affairs.