It’s all in the preparation
Diane Abbott’s recent media appearances showed the dangers of poor preparation. Without clear thinking from the very start, a public affairs campaign will fail. So what are the key steps to be taken when preparing a campaign?
Snog, marry, avoid – Public Affairs in a General Election
The announcement of a snap General Election surprised most people. Some may have planned for the implications but many had taken the Prime Minister at her word, and did not believe that one would take place until 2020 or maybe a little before. But what does a General Election mean for public affairs?