The importance of Soft Power
A stakeholder map too often looks simply at decision makers. It maps out a path to power so that engagement efforts can be focused. But this ignores the importance of soft power and the role it ultimately plays in decision-making.
There is still much to teach the government about the private sector
Governments always talk as if they know and understand everything about how business works. But that isn’t the case. The process of educating them remains a key job of public affairs.