The European Super League: a super failure of engagement
The 48-hour life cycle of the proposed European Super League showed the cost of not working with stakeholders, especially political ones. Decisions made behind closed doors are doomed to failure. Politicians, especially, never like to be excluded.
Lobbying by tweet? Beware the pitfalls
Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls.