Don’t let a good crisis go to waste
There is no doubt that a crisis can bring reputational damage and clear costs to an organisation. But it can also bring benefits if the time can be taken to recognise them.
Staying Strong: Why Toughing It Out Can Be The Best Option For Your Reputation
Protecting a reputation in the face of political and media scrutiny is a high-pressure business. Decisions taken can have long-term implications and often the line of least resistance, to make the whole issue go away, is used. But the consequences of this approach can be more damaging. Instead, think about staying strong and toughing it out.
