Test perceptions: or fail in public affairs
Some public affairs campaigns fail. It is, however, the consideration given to why the campaigns fail that is one of the most valued techniques in public affairs. Without this re-evaluation…
The end of long term thinking: a public affairs opportunity
The pressure on public spending has had a massive impact on central government. Significant cuts have been implemented across Whitehall departments since 2010 and this has left them vulnerable to…